USAA`s Century Old Culture of Customer-Focused Innovation
| Case Code: HROB233 Case Length: 9 Pages Period: 2009-2022 Pub Date: 2022 Teaching Note: Available |
Price: Rs.400 Organization: United Services Automobile Association Industry: Financial Services Countries: United States Themes: Innovation, Organizational Culture, Cross-functional Management,Technology in Financial Services |
Abstract Case Intro 1 Case Intro 2 Excerpts
Building the Innovation Spirit Among Employees
USAA was founded in 1922 by 25 Army officers who found themselves rejected for auto insurance by various insurance players due to the job hazards attributed to their military service. These officers came up with the innovative idea of establishing an insurance company that would cater exclusively to military personnel and their families. USAA had continued to maintain this innovative spirit since its founding..
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